About us

Back in 1996 Dave Willis bought an old van and began selling crisps and nuts to local pubs. The company grew steadily and in 2003 Dave decided to launch his own brand of crisps. Salty Dog was born named in honour of his cabin buddy, a scruffy Jack Russell pup called Ruby. Dave's wife Judy joined the team and the company went from strength to strength, adding more brands along the way.